MILAN — Recently restructured Mandarina Duck has tapped Dirk Vosswinkel as its new chief executive officer. He succeeds Ferdinando Pandolfi.

 

Vosswinkel, who has 20 years of experience at brands including Guess and Samsonite, returns to Mandarina Duck, where he was general manager of the label’s German branch from 2003 to 2007.

 

Vosswinkel expressed his belief in the potential of the brand in the accessories market and said that his first goal was to relaunch and position Mandarina Duck globally with plans to expand its distribution through its existing channels, such as travel retail and e-commerce, and additional windows in strategic cities and department stores around the world.

 

The development of the Asian and American market is also a priority, as well as a new communication strategy and innovative products “to bridge the potential gap created with our consumers over the years.”

 

Korea’s E-Land Group has controlled Mandarina Duck since 2011.

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