Heidi Manheimer, chief executive officer of Shiseido Cosmetics America, was presented with the Beauty of Giving award by Cosmetics Executive Women (CEW) at its annual fund-raising event of the same name.

This story first appeared in the December 17, 2010 issue of WWD. Subscribe Today.

“This recognition means a great deal to all of us at Shiseido,” said Manheimer. “Our contributions on behalf of Cancer and Careers — like the Beauty of Caring program — have been a company-wide effort involving all of our divisions and many of our employees.” Shiseido has, for the last four years, conducted a cause marketing program during Breast Cancer Awareness Month, donating $5 to Cancer and Careers for every unit of selected Shiseido products sold.

Manheimer outlined the corporation’s six-decade history of giving back, including its current global initiative, Shiseido Life Quality Programs, which takes the best of Shiseido — including products, technology and people — and gifts it to those facing physical and emotional challenges. “Sometimes, it’s easy to forget that the products we create and sell really do make people feel better about themselves, even when they are struggling with a debilitating disease,” Manheimer added.

Cancer and Careers provides a number of support systems to cancer victims, including interactive online career coaching, support groups and an On the Go Survival Guide series. Makeovers are also an important part of the program.

More than 800 attended the event, which raised close to $700,000 for CEW’s Cancer and Careers program. The CEW Foundation has raised more than $10 million for the program since its inception in 2001.

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