NEW YORK — The March of Dimes Spirit of Beauty luncheon held on Thursday at the Plaza Hotel is expected to raise $350,000.

Hosted by the March of Dimes, the third annual beauty event honored Lori Singer, group vice president, global marketing, Coty Inc. and Nicolas Mirzayantz, group president, fragrances, International Flavors & Fragrances Inc. Cindy Hsu, CBS 2 anchor and reporter, hosted the luncheon that was sponsored by Coty, IFF, Estée Lauder Companies, L’Oréal and Shiseido Americas.

“When we all go back to the office…we know that we’re all doing our part to make women look and feel beautiful,” said Singer, who was presented her award by Ann Gottlieb, president of Ann Gottlieb Associates. “The work the March of Dimes does truly embodies the spirit of beauty and ensures that all children can lead beautiful lives.”

She added: “While I don’t have personal experience with a child in the newborn intensive care unit, I know how terrible it is when a doctor tells you that your baby has serious issues.”

Singer joined the Marc Jacobs brand eight years ago and helped the company triple its beauty business. This included the launches of Daisy Dream and Decadence, as well as the Daisy Marc Jacobs Tweet Shop, a pop-up shop with a social media tie-in that bowed during New York Fashion Week in February of 2014 and traveled to London, Denmark, Benelux, Norway and Sweden. Prior to Marc Jacobs, Singer worked on Calvin Klein’s fragrances — including Euphoria — and during this time saw the brand’s fragrance business grow to $875 million dollars.

Mirzayantz, who has spent over two decades at IFF and oversees global strategy, commercial and creative initiatives as well as financials (he’s also president of the firm’s natural products unit, Laboratoire Monique Remy in Grasse, France), teared up while receiving his award.

“The first baby I saw was being treated for the same condition that my youngest son had when we was born,” Mirzayantz said of his recent visit to the Newborn Intensive Care Unit at New York University Langone Medical Center. “Normally having a baby is one of the most important and joyous moments for a family, but nothing prepares parents for the trauma and anxiety of seeing their newborn being taken away by doctors immediately after birth.”

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