LONDON — The Canadian outerwear brand Moose Knuckles has named Marco D’Avanzo as general manager and vice president of sales and marketing for Europe. The position is a new one as Moose Knuckles looks to make inroads in Europe.

D’Avanzo has already begun work at Moose House, the brand’s European headquarters in Milan. He was formerly international sales and retail manager at another outerwear brand, Woolrich.

He is charged with leading Moose Knuckles’ strategy and operations, and spearheading the growth of the high-end outerwear brand, following its launch in Harrods last month.

D’Avanzo will oversee retail expansion, local marketing, PR, strategic collaborations and events. The brand said his hire marks a “pivotal point” in its expansion, and an integral part of the global growth for the Montreal-based brand.

Prior to joining Woolrich, D’Avanzo held roles at Guess, Versace and Benetton.

Ayal Twik, president of Moose Knuckles, said D’Avanzo’s “background in both outerwear and ready-to-wear defines him as a true leader with a clear vision of how best to harness the success we have had internationally and continue that in Europe.”

D’Avanzo said he’s eager to tell the Moose Knuckles story, and “create a solid business with strategic partners across Europe.”

Cristiano Citron has been named sales director for Europe. He has also worked for Woolrich, Staff International, Sixty Group and Valentino. He will oversee the presence of Moose Knuckles at Pitti Immagine in Florence and Premium in Berlin.

Launched in Montreal, Canada in 2007, Moose Knuckles is known for its luxury, yet contemporary take on heavy-duty outerwear designed to fight the coldest winter weather.