Market Connect Group has tapped Bill Brenner as president.
Brenner, who has worked in the in-store service industry for 27 years, will help MCG, an affiliate of accessories manufacturer Randa, develop a growth strategy and adapt to retail’s current challenges.
“Bill Brenner brings to MCG business development and leadership expertise to take us to the next level of success,” says David J. Katz, executive vice president and global chief marketing officer at MCG. “His performance will be supported and strengthened by MCG’s core competencies in raising brand awareness, first-in-class in-store service, increased consumer engagement and data-driven consumer insights. We are confident this is the right combination to guide MCG to continued growth and success in today’s disrupted retail environment.”
Brenner joined his father’s company, National Marketing Services, after graduating from Northwestern University. Under his leadership, over a 15-year period, annual revenues rose from $1.5 million to $37 million. The company provided in-store service to Toys ‘R’ Us, Staples, Target, Wal-Mart, The Home Depot, Lowe’s and Petco in categories such as toys, furniture, office supplies, games and pet products.
“I am excited to join MCG,” said Brenner. “This is a time of new opportunities to engage with consumers at point-of-sale. I look forward to optimizing MCG’s outstanding record of success, its network of talent and, most important, extending it in innovative ways in the new world of commerce.”
Brenner also helped create a trade association for the industry, NARMS (National Association of Retail Marketing Services) serving first on its board, and then as chairman.