LONDON Martin Mason has been named chief executive of Nicole Farhi and will join the company on April 1, 2014. 

Mason most recently held a similar role at Lulu Guinness and has served on the boards of companies including Pringle, Mulberry, Tanner Krolle and MCM.

“Martin brings with him a wealth of luxury goods experience and an ability to drive our plans for international expansion,” said Maxine Hargreaves-Adams, who purchased the company last July.

Mason said Farhi offered “an exceptional opportunity for growth. There is much work to do, and I look forward to working with Maxine and all the management team.”