Ulta Beauty named Mary Dillon chief executive officer.

This story first appeared in the June 25, 2013 issue of WWD. Subscribe Today.

Dillon was most recently president and ceo of wireless carrier U.S. Cellular since 2010. Prior to that, she served as global chief marketing officer and executive vice president at McDonald’s Corp. and worked at PepsiCo. She takes the reins July 1, when interim ceo Dennis Eck steps down.

“Mary brings strategic vision, a rich consumer marketing background, strong operational experience and a passion for the customer,” Eck said. “Her experience with developing national brands, her expertise in the digital world and her track record in building strong teams will all be important assets for Ulta Beauty.”

The Bolingbrook, Ill.-based chain operates 576 beauty stores.

RELATED STORY: Ulta Still in Expansion Mode >>

The company has been in expansion mode and plans to open a total of 125 stores this year.

First-quarter net sales surged 22.9 percent to $582.7 million, and net income gained 20 percent to $41.8 million.