Matt Powell has joined The NPD Group as vice president of industry analysis for the company’s sports and leisure trends business.

Powell’s addition to the NPD team follows its acquisition one year ago of Leisure Trends, a Boulder, Colo.-based market research business specializing in sports and recreation.

Powell, whose retail experience includes stints with Modell’s Sporting Goods, and Sneaker Stadium, has for the past 11 years been an editorial contributor and analyst for SportsOneSource and the writer of the Sneakernomics blog on

Dennis Brown, group president of Americas practices at NPD, said Powell’s “analytical, strategic and marketplace expertise is invaluable to NPD as we continue to expand our reach within the sports and recreation industries.”

Powell reports to Diane Nicholson, president of beauty, fashion and sports at NPD.

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