MILAN — Matteo Anchisi has been appointed chief executive officer of Dondup. He succeeds Marco Casoni, who exited the Italian company in December. 

This is a promotion for Anchisi, who joined Dondup as sales director and global marketing manager in 2016. Last year he was promoted to the role of chief operating officer of the company, which is controlled by the international private equity fund L Catterton.

Anchisi is tasked with strengthening the brand internationally and digitally. He will also aim to expand the company’s wholesale business.

Dondup is based in Fossombrone, in Italy’s Marche region, and relies on a pipeline spanning from washes to finishings.

As reported, Dondup has partnered with the innovative Italian Candiani mill to create the D/Zero denim fabric, which employs 50 percent less water and 70 percent fewer chemicals compared with Candiani’s denim, which is already considered innovative in terms of sustainability. Anchisi was a strong promoter of the fabric and will increasingly focus on environmentally sustainable products and processes, research and innovation. He will also enhance the brand’s corporate culture, closely connected to Made in Italy production.

Denim is a core business for Dondup, accounting for 40 percent of sales. Revenues at parent company Arcadia Srl totaled 56.5 million euros in 2017.

President Matteo Marzotto has been revising Dondup’s distribution, spearheading product expansion, bringing the brand’s children’s line in-house, and boosting communication.

The brand was founded by Manuela Mariotti and Massimo Berloni, who have exited the company.

Stakes in Dondup were acquired by the European arm of L Capital in 2009 and then by L Capital Asia in 2015. (L Capital is now part of L Catterton.)