By  on May 27, 2019

PARIS — Maus Frères has named Romain Guinier chief executive officer of The Kooples, tapping an executive from within the group as it takes control of the newly acquired label.

The discrete, family-owned retail group, which is based in Switzerland, announced in March that it was in exclusive negotiations to buy the contemporary French fashion brand, citing its urban rock positioning as attractive for the group. It also owns Lacoste, Gant and Aigle, a label headed by Guinier for the past decade and known for its ubiquitous French rain boots and hardy jackets. Sandrine Conseiller, head of brand and marketing at Lacoste, will replace Guinier as ceo of Aigle.

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