Terdema Ussery 2nd will leave the National Basketball Association’s Dallas Mavericks to take on the new post of president of global sports categories at Under Armour Inc., effective Sept. 14.
Ussery will be responsible for leading category management across all key brand and business units around the world “to drive authenticity and connectivity with consumers,” the company said.
Ussery has spent 18 years as president and chief executive officer of the Dallas Mavericks, a period during which revenue has tripled and the team has expanded its media and digital footprint by establishing and expanding media partnerships across multiple platforms.
For four years beginning in 1993, Ussery held the post of president of Nike Sports Management, overseeing the marketing, advertising and branding of the company’s portfolio of athletes and securing brand partnerships. After practicing law, he became general counsel and later commissioner of the Continental Basketball Association. At CBA, he became the first African-American to operate a professional sports league.
Ussery commented that Plank and the UA management team “are collectively an incredibly talented and passionate group who wake up in the morning and go to bed at night trying to figure out how to make the lives of athletes better through great product innovation and design.”
Ussery, who has also served as president of the Dallas Mavericks Foundation, earned his law degree at the University of California at Berkeley, where he served as an executive editor of the California Law Review.