BERLIN Meissen has tapped German fashion designer duo Otto Drögsler and Jörg Ehrlich as creative directors of the heritage porcelain brand. This is a new position.

Drögsler and Ehrlich have worked together for 20 years, serving as designers for several international brands before founding their own label Odeeh in 2009. Spanning the progressive and luxury markets, Odeeh is one of the few German newcomer brands to have established itself both at home and abroad.

In their role as creative directors at Meissen, they will be responsible for the future orientation of product categories as well as the brand’s visual presentation. While Meissen had briefly expanded into fashion in 2013 as part of its new lifestyle orientation, the current strategy, as outlined last March, calls for a focus on innovative design and international growth via its core porcelain products.

Drögsler and Ehrlich will start working for Meissen in August, primarily concentrating on tableware and porcelain art objects. “They wanted someone who was not from the porcelain industry,” commented Ehrlich. “We are full of admiration for what they do, and the ateliers and archives are incredible. What’s needed is needs a fresh injection of contemporary tempo and spirit.”

Odeeh, which recently opened a new store in Berlin across the courtyard from Andreas Murkudis, will continue apace. “We had talked to several other fashion companies about possible collaborations” said Ehrlich, “but for us, Meissen adds something to Odeeh,” rather than competing with it.

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