An image from Victoria Beckham's first ad campaign, shot by Juergen Teller.

LONDON — Melissa Sussberg has been named president of global sales at Victoria Beckham, a new position. She will take up her post Nov. 12 and report to Paolo Riva, the brand’s newly appointed chief executive officer.

Sussberg spent the past five years running global merchandising and domestic sales at Diane von Furstenberg, having spent nearly two decades in the fashion industry.

She started her career at Bergdorf Goodman and prior to joining DVF she spent four years at Chanel managing the domestic ready-to-wear business. She served seven years at Vince running their global sales.

Riva said Sussberg’s experience and industry expertise will allow the Victoria Beckham brand to strengthen its market share in the U.S. and Europe and to further develop brand presence in Asia.

He said it’s an exciting time for the business, which is experiencing “strong exposure in a moment where customer preferences are converging toward a more sophisticated, clean and feminine aesthetic. We are thrilled to have Melissa on the journey with us as we enter into our second decade.”

Sussberg is the latest hire in a fast-growing team at Victoria Beckham Ltd. Riva joined the company in September while Ralph Toledano became chairman of the company in March. The new management appointments follow a 30 million pounds strategic investment from NEO Investment Partners in December last year.

Beckham is marking a decade in business this year and marked the anniversary with her first runway show in London, a capsule collection of jewelry, sunglasses, accessories and shoes and a limited-edition T-shirt with one of the images from the brand’s first ad campaign, shot by Juergen Teller.

In an interview in September, Beckham confirmed that she’s begun to develop a specific beauty category — she did not give any details but earlier this year said she’s working on skin care — and said there are a slew of plans in the works under new investors NEO.

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