MILANItaly’s Council of Ministers has selected Michele Scannavini as the new president of ICE, the Italian trade agency. The appointment will be effective in the next few days.

Scannavini, who succeeds Riccardo Monti, is a prominent figure in both the Italian and international business scenes.

After covering various roles in the marketing and commercial division of companies such as Procter & Gamble, Galbani and Ferrari, he was appointed chief executive officer of Fila in 1999. Three years later, he left Italy to join Coty, where he held several posts until the promotion to chief executive officer of Coty Group.

More recently, after leaving Coty in 2014, Scannavini served as business advisor for a range of fashion and luxury brands and last year joined the board of Tod’s Group.

In his new role as ICE president, Scannavini will be responsible for the development of “High Potentials,” a program offering customized assistance to a number of companies selected for their potential in terms of internationalization. Italy’s government is supporting the project with an investment of 3 million euros, or $3.4 million at current exchange rates.

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