NEW YORK — Family Dollar Stores Inc.’s Mike Bloom has been fired.

But not from his job as chief operating officer and president of the value store chain, but from a stint working in stores and specifically in one of the distribution centers as part of CBS’ “Undercover Boss” series.

He was deemed not right for the job after making an error and professing a fear of heights that would make soaring 35 feet in the air problematic. Adorned with a wig and beard, Bloom masqueraded as Mark Jones, an aspiring business owner who dreamed of owning a rock ’n’ roll bar and was “working” in the facility as part of a second chance reality show.

Family Dollar Stores might be known for its budget pricing, but there’s no scrimping on safety practices as evident by Bloom being told he was “too shaky” to be invited to work in the warehouse. He couldn’t keep up with warning beeps necessary to control forklift traffic in the busy warehouse, which serves some of Family Dollar’s 8,000 stores.

Bloom was pleased his employee valued safety so much as to “fire” him and then said he would pay off two-thirds of the worker’s $18,000 credit card debt while promoting him to a salaried managerial position with a 40 percent raise.

Bloom told the Charlotte Business Journal that the experience provided an opportunity to get a behind-the-scenes look at the operation and find ways to make employees’ jobs easier. Gaining efficiency will be paramount as Bloom plans to double the number of Family Dollar stores over the next few years.

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