Mimi Wade was selected to receive the Avery Dennison RBIS Emerging Brand award.
Wade is a young designer known as the “London It Girl.” The 24-year-old is known for her hand-painted prints that resemble free floating panels from a comic book. Wade made her fashion week debut in February with a collection entitled “Debutante Drunk.” Acid hued distressed silk slips were paired with hand-painted opera gloves to look like a debutante that maybe had a little too much to drink.
Avery Dennison is known for its business products like labels, but it is also connected to apparel through its RFID-based systems.
“Avery Dennison is renowned for labels, packaging and weaving, and because of the graphic nature of my clothes, it’s going to be a really good partnership,” Wade said. “We’re going to be doing some cool things together.”
The Emerging Brand award recognizes the designer with the most innovative and coherent brand identity, from the collection to the branding design, including hang tags, labels and embellishments to their website.
The award will offer Wade a two-year collaboration with Avery Dennison providing support across branding, design, manufacturing and innovation to take her to the next level. Wade’s motto is “wearable couture with a low-key sense of humor.”
Wade began as a model, but saw her design star shine after Vogue’s Suzy Menkes Instagrammed a dress from her collection.
The award was presented during the WGSN Fashion Futures Awards and this is the third time Avery Dennison has supported WGSN. Previous winners included Marques’ Almeida and Emma J. Shipley.