MILAN — Gabriele Maggio has been tapped as Moschino’s new general manager, effective immediately. He succeeds Corrado Masini, who had joined the company in September.

“The appointment of Gabriele Maggio represents an important step in our strategy aimed at securing a substantial growth for Moschino, within a global environment which throws challenges but also offers also opportunities,” said Massimo Ferretti, executive chairman of Moschino’s parent company Aeffe SpA.

Under Jeremy Scott‘s creative direction, Moschino is on an upward trajectory, and Maggio is charged with further growing the brand globally by acquiring new market shares.

Maggio, 49, previously worked for six years at Gucci and more than six years at Bottega Veneta, and will leverage his international commercial and marketing experience to expand Moschino.

In addition to Moschino, publicly listed Aeffe controls the Alberta Ferretti, Philosophy di Lorenzo Serafini and Pollini brands, and produces and distributes collections for Cédric Charlier and Jeremy Scott.

Two Moschino boutiques opened in the U.S. last year, in Los Angeles and New York. Last month, Moschino showed its men’s collection with women’s resort in Los Angeles.

Scott has agreed to mount a retrospective of his fashions at the Dallas Contemporary museum in 2017.