MILAN — Aeffe SpA is filling the ranks at two of its brands. Corrado Masini has joined Moschino as general director, and Lorenzo Panerai has been appointed chief operating offer of Pollini.

“These new appointments represent an important evolution in the group’s strategy oriented to the growth of each single brand,” said Massimo Ferretti, executive chairman of Aeffe. “I believe that they will both perfectly integrate with our management team, so to be ready to capitalize on new opportunities, catching up future market challenges.”

Aeffe also controls the Alberta Ferretti and Philosophy by Lorenzo Serafini labels, and produces and distributes collections for brands including Emanuel Ungaro, designed by Fausto Puglisi and Cédric Charlier. In June, the company signed a multiyear licensing agreement for the production and worldwide distribution of Jeremy Scott’s namesake ready-to-wear label.

Masini succeeds Alessandro Varisco, who left at the end of June, at a time of growth and increased visibility for the brand, which is being rejuvenated by creative director Jeremy Scott, and is expected to further develop Moschino globally. Masini has an extensive track record in the fashion industry developed at Giorgio Armani, Ballantyne and Citizens of Humanity. Most recently, he managed Geox’s ready-to-wear project.

At Pollini, Panerai will manage and consolidate the industrial platform for the development and production of footwear, leather goods and accessories for all of the group’s brands. Panerai honed his skills at the Prada group, where he was most recently director of the leather goods division.

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