Moschino

MILAN — Moschino parent company Aeffe SpA will reveal today it has appointed a new general manager, Stefano Secchi.

Secchi, 42, succeeds Gabriele Maggio, who held the same position for three years. WWD first reported earlier this month that Maggio was said to be leaving the Italian brand. 

Secchi leverages experience in the luxury fashion industry on an international scale. He was previously commercial director at Etro for three years. Before that, he was global wholesale director at Versace. Secchi’s career began at the Giorgio Armani Group, with increased responsibilities over eight years, becoming group strategic marketing manager in 2011.

“We welcome Stefano Secchi at Moschino and trust he will be skilled to lead a further phase of the brand’s growth and enhancement, while respecting the strong and distinctive brand identity, seizing new opportunities for commercial development and successfully facing the challenges that an increasingly global marketplace offers,” said Massimo Ferretti, executive chairman of Aeffe and chairman of the board of Moschino.

Secchi echoed Ferretti’s comments, underscoring the opportunity received to contribute “to a further international expansion of Moschino alongside the maison’s talented team, and the collaboration of our key partners.”

Maggio joined Moschino, succeeding Corrado Masini, in July 2016 after working for six years at Gucci and more than six years at Bottega Veneta.

Under Jeremy Scott‘s creative direction, Moschino has been on an upward trajectory.

In July, Moschino opened a 1,000-square-foot, long-term pop-up shop in Manhattan at 635 Madison Avenue on the northeast corner of 59th Street. The new outpost complements the brand’s existing location at 73 Wooster Street in SoHo.

Last year, Moschino opened a new flagship on Alibaba’s Tmall Luxury Pavilion, tapping into a young generation. Also last year, the brand launched its collaboration with Swedish high-street retailer H&M. The brand has also boosted its categories, including its first eyewear collection produced under license with Safilo and a growing children’s wear division.

In addition to Moschino, Aeffe, which is publicly listed on Italy’s Star segment of the Italian Bourse, controls the Alberta Ferretti, Philosophy di Lorenzo Serafini and Pollini brands, and produces and distributes collections for Cédric Charlier and Jeremy Scott.

Last year, Aeffe sales rose 10.9 percent to 346.6 million euros, compared with 312.6 million euros in 2017.

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