LONDON — Justin O’Shea, a front-row fixture famous for his colorful style, has been promoted to the new role of global fashion director for Mytheresa.com, the company said Tuesday.
His current title is global buying director.
MyTheresa.com said O’Shea will provide fashion direction to the buying team and the overall company “while focusing on creating and driving distinctive, exclusive brand-building opportunities, be it product or content-related for mytheresa.com, on a global scale.”
Last year, under O’Shea’s direction, Mytheresa.com teamed with Balenciaga on a funny short film called “Une Incroyable Excuse.”
The short starred three young French ladies-who-lunch, and the shocking discovery one of them makes when she opens her handbag to look for her car keys. The three main characters wore exclusive looks from the Balenciaga fall/winter 2015 runway collection, which were available to buy on MyTheresa.com.
Michael Kliger, president of the site, said O’Shea’s “unique vision” on brands and products and his “ability to create outstanding relationships” with partners has been, and will continual to be, “pivotal” for the luxury fashion and accessories site.
Heidi Hoelzer will take up the role of global buying director both for the site and for the flagship store, Theresa, in Munich, Germany. She joins this month and will be based in Munich.
O’Shea and Hoelzer will report directly to Kliger, and the new structure will be effective on Jan. 18, 2016.
Hoelzer has held leadership positions in merchandising and e-commerce at Scoop New York and Saks Fifth Avenue.
The online retailer said she will be responsible for “leading and further building the buying team, strengthening the commercial vendor relationships and overseeing the buying decisions.”
Kliger said Hoelzer has a strong track record in merchandising and buying.
“She is an entrepreneurial, truly global thinking person, and I am confident that she brings the right skill set.”
The changes keep coming at the site.
Last month, Mytheresa.com launched a responsive website that allows for the full brand experience on any device the customer uses. It also re-launched its iOS app, which first debuted in 2011.
Customers can update their existing app or reinstall it and log in via fingerprint.