PARIS — Natalie Bader has been named president of the Clarins brand, Groupe Clarins management said.

The executive, who started in the role on Monday, had most recently served as chief executive officer of Prada France. In the past, Bader had also been ceo of Fred Jeweler and image director of Sephora in France.

Bader now reports to Philip Shearer, ceo of Groupe Clarins, who had been running the Clarins brand.