She will continue to lead the executive board’s strategy, be a spokesperson, figurehead and industry ambassador for the organization, the BFC said Wednesday.
“Over the past three years, we have worked hard to deliver on our strategy and promise to build the profile of our industry and our businesses worldwide,” said Massenet, who was given the title of Dame in Queen Elizabeth’s New Year Honors List.
“The British fashion industry contributes 26 billion pounds [or $37 billion at current exchange] to the U.K. economy, and I look forward to working with the British Fashion Council team and British designers to lead the sector,” she added.
Massenet, the founder and former executive chairman of the Net-a-porter Group, which last year merged with Yoox, succeeded Harold Tillman as chairman of the BFC in 2013. The chairman’s role is an honorary one, with an initial three-year commitment.