PARIS — Model Natasha Poly has been named a face of L’Oréal Paris.
She has appeared on the catwalk of such fashion houses as Gucci, Chanel, Yves Saint Laurent, Jean Paul Gaultier and Valentino, plus modeled for the likes of Calvin Klein.
“It’s not a coincidence that I’ve taken on this role with L’Oréal Paris. Before becoming a model, I dreamed of being a professional makeup artist,” stated Poly. “Color Riche lipstick and Elnett hairspray are iconic products for me, and I’m so excited to be representing them.”
“Natasha has a magnetic beauty that has established her major presence on the fashion scene in just a few years,” continued Cyril Chapuy, global brand president of L’Oréal Paris. “Stunningly beautiful, our new Russian icon has a glamorous, edgy sense of style, complemented by a striking personality.”
Poly joins the ranks of L’Oréal Paris faces including Barbara Palvin, Claudia Schiffer, Doutzen Kroes, Gwen Stefani, Patrick Dempsey and Jane Fonda.

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