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CANNES, France — The Tax Free World Association annual meeting’s most recent session kicked off on Oct. 21 with its traditional opening cocktail reception featuring a vivid fireworks display at the Palm Beach Hotel here.

That night, Cofinluxe also held its customary swinging beachside dinner — replete with a live band — for its distributors, hosted by company chairman and chief executive officer Jean-Pierre Grivory.

The next evening, at the Hôtel Majestic Barrière, Inter Parfums Inc. held a cocktail gathering to showcase the first scent it created with Anna Sui, called La Vie de Bohème. The event marked a complete circle for the fashion designer, who 15 years ago launched her first, signature scent in Cannes.

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“Anna is a key priority brand for Inter Parfums,” said Jean Madar, chairman and ceo of Inter Parfums Inc., to a packed crowd. “We have high expectations to grow the Anna Sui franchise to a new level of global exposure and sales by developing new products and expanding our business strategy in Europe, the Americas and the Middle East.”

On Oct. 23, Art & Fragrance threw a party at the Hôtel Majestic Barrière to showcase the launch of a new Lalique women’s fragrance, called Satine, and the debut olfactive project for Bentley, a signature men’s scent.

“Bentley and Lalique have so much in common,” said Silvio Denz, chairman of Art & Fragrance. “Both companies have a similar history: [They] have been founded around the turn of the last century. Both companies have two visionaries — one was Walter Bentley and the other one was René Lalique. Both companies have for their vision heritage, craftsmanship, precision and fine quality.”