MAC Cosmetics is marking its long-standing collaboration with the photographer Miles Aldridge with a book called “Miles of MAC” (Rizzoli).
The book, written by James Gager, senior vice president, group creative director at MAC, features hundreds of examples of Aldridge’s campaigns, projects and visual narratives.
It comes a year after MAC sponsored a major retrospective of Aldridge’s work at Somerset House called “I Only Want You to Love Me.”
“Both Miles and I constantly create scenarios in our head. I know that my mind works in some very unconventional ways,” Gager wrote in the book’s introduction.
The 240-page tome features 200 color photographs and is available now for $45 on Amazon.
Aldridge first worked with Gager on the “Hey, Sailor!” campaign almost eight years ago and today the two create a flurry of images each year.
Meeting four times a year for three days at a time, they set up and shoot six images a day at breakneck speed, yielding roughly 72 campaign images a year.
“That’s a lot. Not everyone can work that way; nobody does that quantity of photography,” said Gager during an interview with WWD. “Generally, companies will spend a day finessing one image — and I think they can look labored.”
Aldridge compared the MAC shoots to a fashion show. “It’s a lot of that incredibly creative energy just pulsing through the studio with wigs being thrown, powder in the air, models arriving, leaving, showing books, applause, Champagne popping,” he said.
Earlier this week, MAC joined forces with Dazed & Confused magazine to celebrate the book’s launch. Men dressed as sailors — a nod to the campaign — served drinks to a colorful crowd of characters, including the electric music artist Aluna Francis and the Say Lou Lou twins, Miranda and Elektra Kilbey-Jansson.
“I always wear a MAC Paint Pot in bronze on my eyelids, not much else — probably because my mom told me it looks pretty,” said Miranda Kilbey-Jansson shortly before a clutch of drag queens mounted the bar for an impromptu performance.
“That was my cue to leave,” said Gager.