BERLIN Mäurer & Wirtz, maker of 4711, Tabac, and Baldessarini fragrances, has a new managing director who is an old hand at the company. 


Thomas Seeger-Helbach, who served at the Stolberg, Germany-based company from 1996 to 2011, will return to the firm to take up the position on June 4. He will replace Fabian Krone, who was managing director since 2010 and left the company recently for personal reasons, according to Mäurer & Wirtz. 


Seeger-Helbach, 47, currently is head of marketing and communication for skin care company Dr. Babor, a post he’s held since July 2011. During his previous tenure at Mäurer & Wirtz, Seeger-Helbach served as director of marketing and new business, between 2000 and 2011, and as international key account manager.


Under Krone’s management, Mäurer & Wirtz was divided into a three divisions — beauty, prestige and 4711 — and extended its reach into the prestige segment as a fragrance licensee of the Michalsky, Strellson and Windsor brands. The company also acquired the Baldessarini fragrance business from Procter & Gamble Prestige in November 2011.


Thomas Seeger-Helbach will be the third managing director at Mäurer & Wirtz since 2009. He is to head the company jointly with managing partner Herman Wirtz, as have all the previous managing directors.

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