Zach Rieken has been appointed vice president of North America sales for Bumble and bumble.

Rieken will be responsible for all aspects of the brand’s North American sales, which includes the brand’s Salon Network of more than 2,400 salons and prestige doors, like Sephora, Bluemercury, Bloomingdale’s and Space NK.

Rieken joins Bumble and bumble from Wella, the Salon Professional division of Procter & Gamble, where he led sales teams for several brands.

“I’m pleased to welcome Zach to Bumble and bumble at this crucial point in our brand’s growth,” said Peter Lichtenthal, president of Bumble and bumble. “He has an essential breadth of experience in the professional salon industry, which will enable him to bring the best of Bumble and bumble business and culture to our network of salons and retail partners.”

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