Nikki Neuburger joins the retailer’s senior leadership team as the new chief brand officer, Lululemon’s first, effective Jan. 20. She will report directly to Lululemon’s chief executive officer Calvin McDonald.
“Nikki is an innovative marketing leader with a proven track record of building and scaling global brands, making her the ideal person to become Lululemon’s first chief brand officer,” McDonald said in a statement. “Her years of experience in the athletic industry, paired with her deep expertise in digital marketing, consumer insights and brand creative, will be instrumental as we build upon our momentum and deliver on our ‘Power of Three’ growth strategy.”
In her role, the retail veteran and volleyball player will be responsible for marketing, communications and creating more brand awareness to grow the Lululemon name internationally.
“I am thrilled to join Lululemon at this exciting time in the company’s growth story,” Neuburger said. “I have long admired the company and deeply connect with its core values. I look forward to working with the senior leadership team and the Lululemon teams across the globe as we continue to elevate the brand and build deeper connections with new and existing guests around the world.”
This is the second change to Lululemon’s senior leadership team thus far this year.
Stuart Haselden, chief operating officer and executive vice president, is set to leave the company on Jan. 10 for luggage company Away, where he will take over as ceo. The news was announced in December, along with the news that chief technology officer Julie Averill and chief supply chain officer Ted Dagnese had also been elevated to Lululemon’s senior leadership team.
Meanwhile, Lululemon is still in search of an executive vice president international to fill Haselden’s position.
During December’s conference call with analysts, McDonald said Lululemon is on track with its long-term growth strategy and plans to quadruple the international business by 2023, with revenues nearing a billion dollars last quarter.
“We’re proud of the continued momentum in our business,” McDonald said on the call, as “guests engage with us in ways that build loyalty beyond a simple in-store transaction. We’re offering them access to the Sweatlife.”
Shares of Lululemon, which closed up 1.53 percent to $237.27 a share Wednesday, are up 79.5 percent year-over-year.