The Neiman Marcus Group, continuing to remake its management team under the leadership of chief executive officer Geoffroy van Raemdonck, has named Katie Mullen to chief transformation officer, a new role at the Dallas-based retailer.
The company said Friday that Mullen, formerly a partner and managing director at the Boston Consulting Group, will be responsible for shepherding van Raemdonck’s transformation agenda as well as for the commercialization of new ideas, driving critical growth initiatives, program and change management, and corporate communications.
Mullen isn’t unfamiliar with the Neiman Marcus Group since while at Boston Consulting she helped the company on projects. “Katie has been a critical partner to our organization over several years and specifically very recently in coauthoring our growth roadmap,” said van Raemdonck. “Her track record of leadership and insight in our sector makes her the clear choice to oversee the strategic deployment of our company’s evolutionary initiatives. I am confident that she will challenge us with a fresh, external perspective, but will also take care to protect what is special about Neiman Marcus Group as we drive change throughout the organization.”
In another change, Theresa Palermo has been promoted to senior vice president, brand marketing for Neiman Marcus, Last Call and Horchow. She will continue to have channel marketing, brand partnerships, public relations and events and will add creative and marketing strategy to deliver more integrated marketing programs, the company said.
In September, Carrie Tharp was promoted to executive vice president and chief digital officer, from senior vice president, chief marketing officer, to oversee the evolution of data and digital analytical tools, enhance omnichannel experiences and emphasize customer engagement. In addition, Adam Orvos was promoted to executive vice president, chief financial officer and chief operating officer, from cfo. And in June, Darcy Penick, who was ceo of Shopbop, became president of Bergdorf Goodman.
Van Raemdonck’s transformation strategy involves creating a broader luxury platform for the $4.9 billion Neiman Marcus Group, beyond the status quo of products and services. The company has 15 initiatives ranging from communicating personally to customers to reexamining the role of sales associates and how they’re compensated and arming them with information to help them make better product recommendations, creating digital luxury experiences such as rolling out the digital stylist program, and strengthening partnerships with brands by using data in a win-win manner and sharing information with brands about best-sellers, margins and where the “white space” is.
Mullen left the Boston Consulting last October after more than nine years with the group. She was responsible for designing and implementing growth, business model innovation and transformation programs for retailers, apparel brands and private equity owners of companies in these sectors. NMG is owned by Ares Management LLC and the Canada Pension Plan Investment Board.