LABEL MAKER: Not Just A Label, an international online marketplace for emerging design talent, has made three senior appointments to its management team as it prepares to relaunch its Web site with enhanced features.
Shazad Awan has been named chief technology officer. Formerly chief technology officer, global e-commerce, for Condé Nast, Awan will oversee the operation and development of Web site function, and the growing e-commerce platform.
NJAL works with 20,000 emerging designers and sells to consumers in 188 countries. It acts as a business-to-business operation, connecting designers to manufacturers and retailers, and collaborates with industry organizations, such as trade fairs, to promote its designers worldwide.
The site has also named Anna Telcs as head of product, agency. A designer and consultant, she was formerly creative director at Baby & Company, the Seattle retailer that stocks designer and contemporary brands from around the world.
Charlotte Chibani has been named head of product, digital. She joins from La Perla where, as digital marketing and VIP coordinator, she was part of the team that expanded that brand’s digital presence internationally.
The positions are new ones, and the three managers will report to Stefan Siegel, founder of NJAL.
“Since launching the business in 2008, NJAL has experienced rapid growth, hosting 45 events every year with major fashion colleges and government organizations to widen access for the 20,000 emerging designers present on the platform,” said Siegel.
“With our expanded team and enhanced expertise, we will be able to accelerate the development of our digital function, marketing and product offering, ensuring we can provide a smooth service for our customers and can be the best possible partner for our designers.”
Separately, Siegel told WWD that an updated version of the NJAL site will launch in the coming months, with enhanced features in both the business-to-business business-to-consumer divisions.
On the B2C side, the site will offer more storytelling and direct interaction with the designer. It will also aim to help customers learn where the product has been made and where their money is going.
On the B2B side, the site will have an enhanced directory service that will allow designers to speak to each other more directly, and allow retailers to follow designers and order samples more easily.