Funeral services will be held in Lafayette, Calif., this afternoon for Naz Toloui, vice president of sales and education at skin care firm Orlane Paris, who died of cancer at age 44.

This story first appeared in the March 31, 2009 issue of WWD. Subscribe Today.

Toloui, who was born in Tehran, Iran, in 1965, was at home with her family in Walnut Creek, Calif., when she died.

After growing up in Iran, Toloui came to the U.S. to finish high school. She then attended Berkeley College and studied pre-law, but decided to shift gears and became a makeup artist at cosmetics marketer Stendhal.

In January 1996, Toloui, who was based in California, joined Orlane as account coordinator and was promoted in August 2000 to national training manager. Less than three years later, she was promoted to director of education, and, in February 2007, was named vice president of sales and education.

“Naz was one of the most loyal, dedicated, enthusiastic and successful Orlane employees I had ever met — not only for the U.S. but for the entire world,” said Luigi Rivetti, general manager of the Americas for Orlane Paris. “She left an incredible impact on everyone with her energy and professionalism. She will be greatly missed.”

Toloui was also one of the board members of Afghan Hands, an organization that teaches skills to help Afghan widows gain independence, literacy and livable wages, and she was a staunch advocate of women’s and human rights.

Toloui is survived by her mother, Farideh Toloui, father, Aziz Toloui, and her sister Dorna Toloui. The funeral is set for 2 p.m. at Oakmont Memorial Park & Mortuary in Lafayette, Calif.

Orlane said it will donate to cancer research on Toloui’s behalf and private donations can be sent to Afghan Hands (