CANNES, France — People’s dance cards were full most evenings at the Tax Free World Association annual meeting, which took place here from Sept. 18 to 23.
As is tradition, Confinluxe kicked off the party circuit, which was livelier than in recent memory, with its event held on the trade show’s first evening in a beachside restaurant.
The following night, on Sept. 19, Oscar de la Renta made his first appearance at the duty free convention as he hosted a soiree to fete the brand’s new fragrance, Live in Love.
The designer felt right at home in Cannes, where he said “the weather is very similar” to his native Dominican Republic’s. Indeed, the sun shone each day of the TFWA show.
Alex Bolen, chief executive officer of the Oscar de la Renta fashion house, said the event is “a great place to let everyone know what we’re up to.” The goal is to grow the international reach of the entire brand.
“We’ve got to make sure that our brand is well-represented all over the world, and this is a great place to see a lot of people,” said Bolen.
Also that night, and just down a short way on the Boulevard de la Croisette, was Perfume Holding’s party. Across from that, Mercedes-Benz in the Hôtel Majestic Barrière introduced its first fragrance, due out at the beginning of next year. There, too, Parlux celebrated the launch of Vince Camuto’s first women’s scent.
On Sept. 20, the Majestic was the scene of Art and Fragrance’s party, while a new Emanuel Ungaro scent — called L’Amour Fou — was launched on a boat in the Cannes harbor.