NEW YORK — Ouidad, best known as a pioneer in products targeted at curly and textured hair, has tapped two industry veterans for top posts to help expand the brand.

David L. Stern was appointed president and chief executive officer last week, joining Ouidad from Kao Brands Corp. He replaces Hillary Solomon, who left to pursue other business ventures.

John Hetherington was promoted to chief financial officer and chief operating officer. He joined Ouidad last September from Alterna Holding Corp.

At Kao, Stern served as regional executive officer for mass business and global chief marketing officer and senior vice president of strategy and innovation. He was responsible for a global brand portfolio encompassing John Frieda, Jergens, Curel, Biore, Ban and Guhl.

Stern’s experience also includes founding Endeavors Inc., a manufacturing company, as well as managerial roles at Unilever.

Peter Crowley, operating partner in JH Partners, a private equity firm and parent of Ouidad, said that Stern “brings with him a wealth of experience, and we are looking forward to his leadership and insights.”

Prior to his post at Alterna, where he was cfo, Hetherington was cfo at Fekkai LLC and vice president of finance at L’Oréal USA.

Stern described Hetherington as having “invaluable experience and knowledge in leading key functions like finance and operations, each integral in our strategic efforts to drive the Ouidad brand to the next level.”

Ouidad has more than 300 certified salons nationwide and has kicked into high gear with innovations within its Curl Recovery, Salon Series by Ouidad and Wave Create lines. Based on market demand, Ouidad extended its retail footprint with distribution in Ulta as well as continued expansion in the professional channel, bringing its proprietary cutting and styling technical expertise and certification to salons nationwide.

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