LONDON — Paddy Byng is to take over as chief executive officer of Linley, the interior design, furniture and accessories firm founded in 1985 by David Linley, the son of the late Princess Margaret and Lord Snowdon.

This story first appeared in the December 22, 2014 issue of WWD. Subscribe Today.

Byng was most recently managing director of Asprey, a role he held for four years before leaving the post last week. Before that he was ceo of Smythson.

Byng will take up his role at Linley Jan. 19, and he will be charged with expanding the business across its product categories, sales channels and territories. He will report directly to the London-based firm’s board, of which David Linley is chairman.

“Linley is a promising British brand with a lot going for it,” Byng told WWD. “It has craftsmanship, design, quality — and it’s not available on every street in every city. There is a nice foundation to build on, new investment, and plans for international development.”

Byng replaces Anna Sweeting, who is leaving Linley to pursue a new career venture, Linley said, with the firm adding that she had been “instrumental in steering the business to its strongest levels of profitability and revenue growth.”

David Linley commented, “This is a very exciting time for Linley as we have just delivered a record year in terms of sales growth and profit. With this strong foundation…I am confident that Paddy will continue to deliver on the brand’s tremendous growth potential.”

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