As part of the Pal Zileri revamp, the Italian brand has tapped Paolo Torello-Viera as its chief executive officer for America. Developing the U.S. market is a top priority for the men’s wear firm, ceo Paolo Roviera told WWD last month.

Torello-Viera’s goal is to develop both the American retail and wholesale channels. The Italian executive was previously ceo of North America at BVM USA, which controls the Les Copains brand. Prior to that, he was chief operating officer at Samuelsohn; coexecutive vice president of retail at Brioni, and he also worked for 15 years at the Ermenegildo Zegna group.

Torello-Viera said the brand’s “sense of business, the strategic vision and human component are fully integrated and proceed together. It is a big challenge, but I am sure that the results will allow us to increasingly raise the excellence of the Pal Zileri brand.”

Mayhoola for Investments, an investment vehicle backed by a private investor group from Qatar that also controls Valentino, last February acquired a majority stake in Forall Confezioni SpA, which produces Pal Zileri and also holds licenses for Moschino and Cerruti 1881, which are being phased out. The focus now is on Pal Zileri, which was founded in 1970 in Quinto Vicentino, Italy. It was previously owned by a group of Italian entrepreneurs, including the Barizza, Bellet, Miola and Ghiringhelli families, along with the Egyptian Arafa Holding.

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