PARIS — The search is over at Pandora, the world’s largest jewelry company, which on Thursday named Alexander Lacik as its new chief executive officer. His start date is yet to be confirmed.

Lacik, who is from Sweden, succeeds Anders Colding Friis, who parted ways with the embattled company in August, and will be tasked with spearheading its recently launched Programme Now, a two-year turnaround roadmap geared at driving sustainable growth and reigniting brand heat.

Chief operating officer Jeremy Schwartz and chief financial officer Anders Boyer have been jointly manning the ship in the interim period.

Lacik joins the Danish charm specialist from Britax Ltd., a world leader in child safety products.

Peder Tuborgh, chairman of the board of directors at Pandora, described Lacik as “a brilliant marketer and brand architect.”

“Throughout his career [he has] shown himself as a great leader and a highly effective executor. His skills and experience will be key to revitalizing the Pandora brand,” he said.

Lacik’s international experience also includes stints as president of North America at Reckitt Benckiser, where he is said to have contributed significantly to the company’s growth turnaround, and positions in sales and marketing with Procter & Gamble.

Among other recent appointments at Pandora as it looks to regain its luster following a sustained period of dwindling sales, Geena Tok in August was tapped to head up China, while chief creative officer Stephen Fairchild since February has taken over the company’s global brand execution alongside his role leading product development.

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