Ventura, Calif. — Patagonia on Thursday appointed Rose Marcario, chief executive officer of Patagonia Works, the parent company of Patagonia, Inc., to the dual post of president and ceo of Patagonia. Prior to serving as the ceo of Patagonia Works, Marcario served as Patagonia’s chief operating officer and chief financial officer. Casey Sheahan will step down as ceo of Patagonia, Inc., effective Feb. 7, in order to spend more time with his family in Colorado.

“Over the past five years Rose and Casey have launched great new products and improved our systems while breaking new ground in our commitment to use our business to inspire and implement solutions to the environmental crisis,” said Patagonia founder Yvon Chouinard in a statement.

Chouinard expressed gratitude to Sheahan for his service over the past decade. “He lives and breathes our company’s mission and core values and he’s leaving a tight ship. With Rose Marcario taking over the helm, Patagonia’s future could not be brighter.”

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“This year is really about continuing product innovation in our outdoor apparel business and working on environmental sustainability initiatives across all areas,” Marcario told WWD. “We are launching our food business Patagonia Provisions and focusing on our investment fund $20 Million & Change, which invests in companies helping to solve the environmental and ecological disaster we are facing.” The company has also strengthened its ranks with new appointments such as head of marketing Joy Howard and more hires will be announced soon.

After joining the 41-year-old Patagonia in 2008, Marcario quickly embarked on transforming the company’s infrastructure to improve its operations and financial performance. In addition to broadening business throughout Europe, Japan and Australia, Marcario has helped Patagonia focus on innovation and the development of new product groups, processes and technologies, including Yulex® biorubber wetsuits, Traceable Down and Full Range™ insulation for Nano Air™ products. During her time the company has doubled its scale of operations and tripled its profits.

Marcario joined Patagonia with 15 years’ experience in corporate finance and global operations, including as executive vice president in charge of mergers, acquisitions and private placements for Los Angeles-based Capital Advisors and senior vice president and CFO of General Magic (a spin-off of Apple Computer, Inc.). Marcario serves on the board of trustees for Naropa University, a Buddhist liberal arts college in Boulder, Colorado, and her environmental activism also includes preservation-focused work with organizations like the Joshua Tree National Park Association and the Mojave Desert Land Trust.

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