PARIS — Joëlle Pellegrin has been appointed president of Vanity Fair Brands Europe by Perceva investment fund.

Pellegrin, who began the job on Tuesday, was formerly at La Perla, where she had been managing director for Europe.

At Vanity Fair Brands Europe, Pellagrin succeeds Nicolas Tortoling, who left the company.

Perceva completed the acquisition of Vanity Fair Brands Europe from Fruit of the Loom in October. The activity includes four women’s lingerie labels — Variance, Lou, Vanity Fair and BestForm — and swimwear brand Cherry Beach.


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