MILAN — Perfume Holding has tapped Dino Pace as its new chief executive officer. He replaces Enrico Ceccato, who had been ceo since the creation of the present company in 2009.

After graduating from Milan’s prestigious Bocconi University with a degree in economic and social disciplines, Pace kick-started his career at Binda and Swatch Group, before spending five years as ceo of Coty’s Italian branch and then, in 2008, becoming ceo of Diesel’s Italian division.

At Perfume Holding, he will oversee the marketing and product development division in Paris, as well as the administrative, management control, production and human resources division in Parma, Italy, and all the firm’s affiliated regional sales managers.

“Perfume Holding represents a great opportunity for me as it is a high-performing company capable of a strong international presence and popularity,” said Pace. “The thought of being able to contribute to creating the strategies of the next several years, so that we seize all the opportunities within our reach, is certainly a fascinating challenge.”

Perfume Holding, created in 2009 when Morris Profumi and Selective Beauty merged, produces fragrances for brands including La Perla, Ferrari, John Galliano, Fiorucci and I Coloniali.

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