A.G. Lafley has wasted no time making changes.

This story first appeared in the June 6, 2013 issue of WWD. Subscribe Today.

Procter & Gamble Co. has reorganized its executive ranks, grouping its global business units into four sectors in a bid to improve the company’s performance.

“This sector organization and leadership team will help us operate more effectively and efficiently to continue momentum behind P&G’s growth strategies,” said Lafley, P&G chairman, president and chief executive officer. “These changes build on the productivity and organization design work led by [former ceo] Bob McDonald, and will help us get closer to consumers and become more agile with customers.”

The key changes, which are effective July 1, are outlined below:

• Deborah Henretta has been named group president of Global Beauty. The sector includes beauty care, retail and professional hair care and color and prestige. She will also keep her current responsibilities as group president, Global Beauty Care.

• David Taylor has been named group president of Global Health and Grooming, overseeing shave care, Braun, oral care, health care and pet care.

• Martin Riant has been named group president of Global Baby, Feminine and Family Care. He will lead the sector in addition to his current role as group president of Global Baby Care.

• Giovanni Ciserani has been named group president of Global Fabric and Home Care.

They will each report directly to Lafley.

In addition to this new structure, P&G has named Dimitri Panayotopoulos, currently vice chairman, Global Business Units, to the role of vice chairman and advisor to the chairman and ceo. He will continue to report Lafley. Also, Melanie Healey, currently group president, North America and Global Hyper, Super and Mass Channel, will report to both Lafley and Werner Geissler, vice chairman of global operations. The company said the change reflects the size and importance of the North American market for P&G. Geissler will continue to report to Lafley with a focus on Western Europe and developing markets.

Lafley said, “These organization changes will help us operate better and faster as one unified team to win.”

RELATED STORY: A.G. Lafley’s Task — Fix P&G’s Beauty Biz >>

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