MILAN — German designer Philipp Plein has appointed Graziano de Boni president and chief executive officer for the Americas. He will also join Plein on the board.
Prior to joining Philipp Plein, de Boni served for four years as ceo of the North America division of Giorgio Armani Corp., where he stepped down in November 2014. Before that he was president of Reed Krakoff for one year, president and ceo of Prada USA and held the position as Valentino’s president of worldwide sales, marketing and retail in addition to president and ceo of Valentino USA.
“I am very happy to have Mr. De Boni on board. He will help our team to develop our fast-growing business in the Americas and bring his extensive experience in luxury and fashion to support our global strategy,” said Philipp Plein.
De Boni said he was looking forward to working with Plein and helping “contribute to further growth of his incredible brand and business.”