The executive will head up worldwide business development, including the expansion of distribution channels for the company’s existing brands and the pursuit of new opportunities for the group, according to a statement from the company, which is headquartered in Lugano, Switzerland, and has regional offices in New York and Hong Kong.
Magnani has held several senior management positions within Tod’s Group, in addition to past roles at Costume National, Iceberg, Genny and Gianfranco Ferré, it said.
Founded by German designer Philipp Plein in 2008, and known for its over-the-top bejeweled sneakers, studded leather jackets and logo T-shirts, the luxury fashion house today comprises the Philipp Plein, Plein Sport and Billionaire Couture brands, with accessories, men’s, women’s and children’s wear ranges. The latter brand was acquired in 2016.
The group operates 100 monobrand stores globally, including flagships in Milan, Paris, New York, Los Angeles and Hong Kong. As part of an aggressive retail push, an additional 25 store openings for the main Philipp Plein brand are also in the pipeline, in locations including Bucharest, Philadelphia, Lotte, Seoul, Sawgrass, Barcelona and Beijing.