PARIS — Pierre Bouissou is leaving his position as president and chief executive officer of Boucheron, effective immediately, parent company Kering said on Monday.
Bouissou joined Boucheron in 2011 from LVMH Moët Hennessy Louis Vuitton, where he was managing director of Berluti. Until his successor is named, Boucheron will be run directly by Albert Bensoussan, ceo of the group’s luxury watches and jewelry division.
“Kering thanks Pierre Bouissou for his strong commitment and his contribution to the renewal of the Maison Boucheron,” the group said in a statement.
Under Bouissou’s leadership, Boucheron hired a new director of creation, Claire Choisne. It has refocused on its pillar Quatre and Serpent Bohème jewelry lines, in addition to launching the Epure watch line and relaunching its Reflet timepieces.
In a recent interview with WWD, Bensoussan said Boucheron delivered a “more-than-satisfactory” performance in 2014, boosted by the positive reception to the high jewelry collection it presented at the Biennale des Antiquaires in Paris last September.
However, revenues at the Place Vendôme jeweler took a double-digit dive in the first quarter of 2015, penalized by a very strong comparison basis for last year, when Japanese consumers anticipated purchases ahead of a hike in value-added tax.
The poor performance of Boucheron contributed to a 4.5 percent decline in revenues on a comparable basis at Kering’s “other” luxury brands division, which excludes Gucci, Bottega Veneta and Saint Laurent, according to first-quarter sales data published last week.