The digital world has pinched another editorial executive from the fast-dwindling print ranks. Popsugar Inc., the global media and technology company that is parent to lifestyle media brand Popsugar, has appointed Dana Avidan Cohn executive style director. Avidan Cohn will report to Lisa Sugar, president and founder of Popsugar Inc.
As executive style director, Avidan Cohn will play a leadership role in defining style and trend direction for Popsugar’s editorial fashion content. She is charged with developing creative concepts and leading editorial for all of the company’s branded fashion campaigns. She will also represent the company as a style expert in the media, at fashion shows and industry events.
“I’m [pleased] to welcome Dana to the team,” said Lisa Sugar. “Fashion was one of the first categories we launched at Popsugar in 2006, and over 10 years later we are still growing and creating content for anyone interested in trends, classics and relatable inspirational looks. Dana brings her extensive editorial experience and long-standing industry relationships. I know her fashionable and original ideas will resonate with our audience of young women around the world.”
Prior to Popsugar, Avidan Cohn served as senior fashion editor for InStyle magazine’s print and digital platforms and was later promoted to executive style correspondent. In that role, she developed branded fashion content for brands such as Christian Dior, Fendi, Dolce & Gabbana, Jimmy Choo, Burberry and La Mer. Prior to InStyle, Avidan Cohn served as Self magazine’s fashion editor.
As a fashion personality, Avidan Cohn has appeared on “Today,” “Good Morning America,” Bravo’s “The Rachel Zoe Project,” E’s “House of DVF” and other national TV shows.
“Popsugar has a passionate audience it truly understands and a clear view of which stories resonate most with them,” said Avidan Cohn. “I want to help designers and brands leverage this relationship to bring the most enriching experience to the Popsugar audience while benefitting their businesses.”