Mauro Grimaldi.

PARISPrintemps has tapped former Pucci chief executive officer Mauro Grimaldi to spearhead its international expansion, WWD has learned. The French retailer has appointed Grimaldi to the position of ceo of Printemps International, reporting to Printemps ceo Paolo de Cesare.

Grimaldi is recruiting a team that will be based in Milan, where Printemps will open its first overseas store by early 2021, as part of a planned expansion that will result in the opening of five to 10 new units worldwide in the next decade.

A seasoned luxury executive, Grimaldi is charged with defining the strategy and positioning of the Printemps International network, identifying and leading foreign openings, and heading the department store chain’s future international network, the retailer said in a statement seen by WWD.

“Mauro is a talented and experienced executive in the world of luxury and designer fashion and retail, and we are pleased that he will be bringing his expertise to help us achieve our strategic ambitions and commercial targets for international growth,” de Cesare said.

Printemps is expanding overseas as part of an omnichannel strategy aimed at doubling the size of its business over the next decade. In addition to the Milan store, which will be a smaller format located in the town center, it plans to open a unit in Doha, Qatar, next year as part of the multiuse Doha Oasis project.

The retailer is also working on the launch of its luxury e-commerce platform.

Prior to joining Printemps, Grimaldi was ceo of Pucci, owned by luxury group LVMH Moët Hennessy Louis Vuitton, from September 2015 to January 2019. Before that, he was vice president of Elie Saab in charge of sales, marketing, licenses and communication, and West/Central Europe director at Salvatore Ferragamo.

A graduate of Milan’s Bocconi University, his work experience also includes stints as retail and wholesale director — EMEA at Valentino, and retail manager France at Tod’s.

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