NEW YORK — Emilio Pucci tapped Luca Voarino as president for its U.S. division, a new post.
The move will be effective Jan. 2. Voarino will join from Marni, where he is currently vice president and director of sales in the U.S.
“Luca is a talented person who has great knowledge of luxury and of the fashion business, and also a good sensibility with the brand Pucci and its DNA,” said Didier Drouet, who joined Emilio Pucci as general manager in March.
The division of LVMH Moët Hennessy Louis Vuitton operates six stores in the U.S. and has a wholesale network that includes such upscale stores as Neiman Marcus, Bergdorf Goodman and Jeffrey New York. According to Drouet, the U.S. generates between 20 percent and 25 percent of Pucci’s global business.
“We feel it is important to have a president in the U.S.,” he added. “We plan to have new stores, and to develop the wholesale business, and continue to build the brand image and brand awareness. I am convinced we still have a lot to do in America.”
He added there are plans to open additional stores in the U.S. in markets such as Los Angeles and Las Vegas, where Pucci already operates a unit.
“We previously didn’t have a president for Pucci in America, but I felt it was very important to create this position because America is a historical market for us,” Drouet noted. “We are present from the beginning of the brand [in 1947], and today it’s a very relevant part of our business.”
Pucci celebrated its 60th anniversary in May, and the brand has grown sixfold since LVMH acquired it in 2000. British designer Matthew Williamson has been Pucci’s artistic director since 2005.
Voarino will get his first sampling of the brand on Tuesday when he is slated to attend a 60th anniversary celebration for Pucci during Art Basel Miami Beach.