PARIS — Puma is set to consolidate its communications departments, with Kerstin Neuber to take over as senior head of communications, starting Aug. 1. In the newly created role, Neuber will oversee corporate communications, brand and product public relations, and employer branding. She will report to Adam Petrick, global director of brand marketing.
Puma in a statement Friday said the aim is that the closer team collaboration will accelerate internal communication and ensure a faster coordination of each communication activity.
Neuber, who joined the German sporting goods maker in 2007, and was previously head of corporate communications, succeeds Ulf Santjer, currently global director of corporate communications, who is leaving to pursue other opportunities.