PARIS – Puma is reshuffling its management team.
The Herzogenaurach, Germany-based sporting goods maker has named Nina Graf-Vlachy as its new head of global strategy.
The former project manager at the Boston Consulting Group with a PhD in chemistry is following in the footsteps of Arne Freundt, effective immediately. Having joined the team in 2013, she will report directly to Puma’s chief executive officer Bjørn Gulden.
Freundt, meanwhile, is replacing Stefan Meyrat, who recently left the company, as global director of retail and e-commerce.
Credited as a “key driver for Puma’s repositioning” over the last three-and-a-half years, he will continue to directly report to the company’s top executive.