By  on January 24, 2018

Ralph Lauren Corp. has named Alice Delahunt to the newly created role of chief digital officer.

According to the company, Delahunt will become part of the company’s executive leadership team in April, reporting directly to chief executive officer Patrice Louvet. In her new role, Delahunt will be responsible for elevating the firm’s global digital platforms, as well as enhancing the digital experience for consumers across all channels to drive customer acquisition, retention, value and revenue.

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