Reinaldo “Rey” Gonzalez has been named senior vice president and global general manager of recent Estée Lauder Cos. Inc. acquisition GlamGlow.

The skin-care company, which Lauder acquired from founders Shannon and Glenn Dellimore in December, is said to have done $90 million in retail sales in 2014.

GlamGlow is managed internally by ELC Ventures, a group dedicated to supporting the growth and success of newly acquired brands. In this role, Gonzalez will report to Caroline Geerlings, comanaging director of ELC Ventures.

Gonzales is charged with increasing the brand’s global equity, developing and executing the brand strategy, and advancing the global business. Gonzalez will also work with the founders to drive new development opportunities and relationships in all countries and channels.

Glenn and Shannon Dellimore issued a joint statement, noting that Gonzalez is “a longtime Estée Lauder Companies executive with a remarkable background in international business development and is supremely qualified to lead GlamGlow into its next chapter of growth.”

Gonzalez, who joined The Estée Lauder Companies Inc. in 2003, is credited by Lauder as being one of the key executives behind ELC International’s continued expansion and growth. According to the company, during his tenure, the combined international business of the company has nearly tripled, to $6.5B, representing more than 60 percent of 2014 the company’s global net sales.

Most recently Gonzalez was vice president of international business operations, a role in which he accelerated business in emerging markets, expanded the brand portfolio, leading transformation initiatives and improving business performance across the five international regions, said the company.

Prior to ELC, Gonzalez spent several years collaborating with institutional investors on the turnaround of struggling early stage new media and technology ventures. He began his professional career in the U.S. Navy Supply Corps in diverse business and operations management roles.

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